“Kevin Germanier x Guerlain”
Kevin Germanier x Guerlain
There is fast fashion - and then, there is its glamorous opposite: Kévin Germanier’s “fast couture”, boasting cutting-edge techniques that allow him to create his luxury, one-of-a-kind pieces more swiftly. Since the beginning of his career, the young couturier has developed methods that allow him to work with the same exacting standards, respect for the garment and commitment to quality as more traditional couture houses. His innovative technique for embroidering silicon, which gives a second life to upcycled Swarovski crystals from discontinued collections, allow him to produce an embroidered dress in less than 24 hours (hence the term “fast couture”). It is this revolutionary embroidery technique that Kévin Germanier has used to create the resplendent finery of this Exceptional Piece.
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Commissioned by Guerlain for Say Who Agency
Cinematography by Etienne Baussan
Year : 2020
